Yours to own. Yours to share on your terms.
Every great experience begins with understanding you.
TasteProfile creates a persistent identity you own—one that evolves with you and creates greater understanding with every experience.
It starts with a glass of wine in San Francisco. It doesn’t end there.
Explore the PlatformPrivate beta · San Francisco
Our Beliefs
Principles
that guide us.
What we believe about identity, privacy, and shared understanding.
- One identity, held by you—not by the businesses you visit.
- Privacy is fundamental to trust.
- Great experiences begin before you arrive.
- What you own shouldn’t reset when you walk through a new door.
- Trust is earned through transparency.
- Technology should quietly improve every experience.
The TasteProfile Ecosystem
Four simple pillars.
One platform. Every experience.
For You
A record that’s yours, and travels only where you send it. Choose what you share, every time.
Explore My TasteProfile →
For Your Business
Welcome every guest with authorized context. Create thoughtful, relevant experiences from the first moment.
For Your Business →
TasteProfile Lab
A live proof of value where an individual-owned identity guides a personalized creation experience.
Enter the Lab →
Platform
The semantic identity foundation connecting individuals and businesses through purpose-built, permissioned views.
Explore the Platform →
Vision
Today, your taste. Tomorrow, everywhere you’re recognized. TasteProfile begins with a single glass and a single city, and grows into a record that makes every experience you choose a little more yours. One person. One living record. Unlimited experiences.
Recognized, with permission.
Be among the first.
TasteProfile is preparing for private beta. Request an invitation.
Thoughtful updates only. Your information remains yours.