Build your profile
Capture the preferences that shape a great experience—from favorite wines to the details that make you feel welcome.
A permission-based preference layer for hospitality and lifestyle
One Profile.
Every Experience.
Create one private preference profile and share it with the restaurants, hotels, wineries, and experiences you trust.
See how it worksBeginning at the table · San Francisco
How it works
Known when you want to be.
Your preferences stay yours. You decide when they travel with you.
Choose what to share
Grant access only to the businesses and experiences you trust. Change your choices whenever you like.
Arrive understood
Give hosts useful context before you arrive, so service can feel more personal without feeling intrusive.
A profile in practice
The details that make
an experience feel considered.
A guest chooses what matters for this restaurant visit. The restaurant receives useful context—not an open-ended customer record.
Eric’s TasteProfile
Example dining profile
Dining preferences
Start withDry martini · Up · Olives
With steakCabernet Sauvignon or Bordeaux
Dietary needs
ShellfishSevere allergy · Avoid cross-contact
Context for this visit
Business dinnerQuiet table · Discreet service · Comfortable pacing
Restaurant view · Before arrival
Welcome with context.
Reservation for 2 · Business
- Offer a dry martini, up, with olives.
- Recommend Cabernet or Bordeaux with steak.
- Flag the shellfish allergy and cross-contact risk for the kitchen.
- Choose a quieter table suited to conversation.
- Keep service attentive, discreet, and comfortably paced.
Our beliefs
Not features.
Principles.
What we believe about people, privacy, and hospitality.
- You own your preferences.
- Privacy is fundamental, not optional.
- Great experiences begin before you arrive.
- One profile should work everywhere.
- Trust is earned through transparency.
- Technology should quietly improve human experiences.
The TasteProfile ecosystem
Four simple pillars.
One platform. Every experience.
For people
Own your profile and share only what you choose. Your preferences travel with you, working everywhere you go.
Explore your profile →For businesses
Welcome guests with context, not assumptions. Deliver more personal, more thoughtful experiences before they arrive.
Become a design partner →TasteProfile Lab
Where new hospitality and lifestyle experiences are imagined and tested—beginning at the table in San Francisco.
Enter the Lab →Platform
The permission-based foundation connecting people and businesses through the systems they already use.
See how it connects →Our vision
We believe every great experience begins with understanding people. TasteProfile is building the trusted identity layer for hospitality and lifestyle—one that lets people carry their preferences with them while giving businesses the ability to deliver more thoughtful service.Recognized, with permission.
Private beta
Be among the first.
Join the early community. We’ll email you when invitations open for the San Francisco restaurant beta.
For curious guests, hospitality partners, and early collaborators.
No spam. No selling your data. That would be against everything we believe.